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Incumbently vs Bread & Butter

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Incumbently compared with Bread & Butter
DetailIncumbently logo IncumbentlyBread & Butter logo Bread & Butter
What it doesAI agents track 75+ buying signals to find companies switching software and their decision makers AI lead intelligence engine that turns anonymous website traffic into closed-won deals
StageNot given Not given
FoundedNot given Not given
Based inNot given CA
Pricing modelNot given Freemium
PricingFree plan: $0 (1 tracked tool, monthly reports); Pro: $149/month or $1,490/year (3 tracked tools, live signals, API); Max: $249/month or $2,490/year (10 tracked tools, unlimited alerts); Extra tracked tools: $49/month each. Work emails: 1 credit each when found. Free plan available with unlimited website traffic and basic features. Pro plan: $49/month per website includes Focused Scoring and profile enrichment. Pro Plus: $199/month per website includes AI assistant integration. Enterprise: custom pricing for multiple websites and data warehouse integration.
Key features
  • Monitor 75+ signals across 1,500+ software tools
  • Identify companies adopting, dropping or switching software
  • Access decision makers and verified work emails at every company
  • Real-time alerts via email, webhook or Slack
  • MCP integration with Claude, ChatGPT and Cursor
  • API access with monthly credits
  • Search, filter and export company lists
  • Historical data showing when changes occurred
  • Signal attribution with source and timing
  • Integration with HubSpot, Salesforce and custom integrations
  • Visitor journey tracking from first visit through conversion
  • Focused Score (1-10) rating buyers by purchase intent
  • Automatic profile enrichment with role, company and connections data
  • Intelligence Brief delivery to CRM, Slack, and email
  • Google Ads integration showing Focused CPC vs standard CPC
  • Attribution reporting across all traffic sources and campaigns
  • Lead Gen Autopilot for one-click visitor capture
  • Multi-year visitor journey retention and recognition
What makes it different
  • Uses 75+ signals including hiring, DNS and certificates to detect tool usage before it appears on websites
  • Timing-focused: detects when companies are about to switch, not just who uses tools
  • Integrates natively into Claude, ChatGPT and Cursor without leaving your workflow
  • Uses only public data sources, never requires login or data scraping
  • Dogfooded internally: every feature tested on the founder's own sales pipeline first
  • First-party data tracking that retains visitor journeys for years, not months like cookie-based tools
  • Privacy-first approach using only first-party data with no bought lists or IP guessing
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)Not checked yet no change since last check29 no change since last check
Trust Flow (Majestic)06
Citation Flow (Majestic)028
Referring domains (Majestic)068

4 details filled in for both companies.

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