Bread & Butter

Frequently looked up

Q1How does Bread & Butter track visitors without third-party cookies?

Bread & Butter uses first-party data stored on your own domain, so visitor journeys are kept for years even when cookies expire. It records every page visit, return visit, and form submission, tied to the person when they raise their hand. The system also captures visitors that ad blockers and Safari's tracking protection hide from analytics.

Q2What happens when a visitor fills out a form or raises their hand?

When a visitor converts through a form, newsletter signup, purchase, or one-click opt-in, Bread & Butter instantly researches them and delivers an Intelligence Brief containing their role, company, what pages they read, and a suggested first email. The brief is sent to your CRM, Slack, or email, and updates every time they return.

Q3How does Bread & Butter measure campaign performance differently than Google Ads?

Google Ads measures success by clicks and conversions, but Bread & Butter also shows which campaigns bring people who actually read closely and become customers. For each campaign and keyword, it shows a Focused CPC (cost per focused visitor) alongside standard CPC, and identifies which budget is wasted on clicks that don't lead to engagement.