Growth $149/mo, Pro $349/mo, Agency $499/mo, Enterprise custom. Currently in private beta with no charges.
€99 one-time for a single causal read on your GA4 export (refundable within 30 days), or €299 per month for Pro (continuous attribution, automated GA4 ingestion, AI chatbot, budget alerts, unlimited seats, cancel anytime). Enterprise available as a 90-day pilot on custom terms.
Key features
Prioritized marketing recommendations with expected business impact
AI Analyst for plain-English questions
Daily anomaly, tracking and pacing checks
Read-only connections to Google Ads, Meta Ads, Microsoft Ads, and CRMs
Performance Plan with owners and expected impact
Spend, pipeline and revenue forecasting
Causal inference model separates what each channel caused from what it only touched
Data-health score from 0 to 100 on every channel
Direct attribution split back to original source channels
Results in 1-2 minutes from CSV upload
No pixel, SDK, or code installation required
EU data residency and first-party data only
Last-click comparison next to causal attribution
Paths to purchase and receipts for all numbers
Automated GA4 ingestion with Pro plan
AI chatbot for ad-hoc questions over attribution data
What makes it different
Explainable AI that shows evidence and reasoning behind every recommendation instead of opaque scores
Confidence scores based on data quality rather than model certainty
Read-only access with human approval required for all changes
Business outcomes instead of platform metrics as optimization target
Unified measurement model across advertising platforms, CRM and revenue data
Only causal attribution tool that doesn't have an ad platform's budget to protect
No onboarding, pixel, or developer needed - works directly on GA4 exports
Unlimited team seats included at no extra cost
Real results from named beta brands with revenue lifts of 30-60%
Paid Lens
Causality Engine