Marketing attribution for online shops showing exactly which channel drives revenue
Stage
Startup
Not given
Founded
2025
Not given
Based in
Not given
CH
Pricing model
Free trial
Not given
Pricing
Growth $149/mo, Pro $349/mo, Agency $499/mo, Enterprise custom. Currently in private beta with no charges.
Starter: CHF 199 per month for 1 shop with attribution and basic features. Growth: CHF 499 per month with additional features including server-side conversion reporting and cohort analysis. Scale: custom pricing for multiple shops and teams.
Key features
Prioritized marketing recommendations with expected business impact
AI Analyst for plain-English questions
Daily anomaly, tracking and pacing checks
Read-only connections to Google Ads, Meta Ads, Microsoft Ads, and CRMs
Performance Plan with owners and expected impact
Spend, pipeline and revenue forecasting
Attribution modeling with TrailIQ™ and four other models
Customer journey and funnel analysis
Server-side conversion reporting to Google Ads, Meta, TikTok, ChatGPT Ads and GA4
Return tracking and reporting
Cohort analysis and customer value tracking
Weekly and monthly email reports
Profit mode (POAS) instead of revenue (ROAS)
Landing page and purchase survey tracking
Multi-shop account management
First-party data collection on your own domain
What makes it different
Explainable AI that shows evidence and reasoning behind every recommendation instead of opaque scores
Confidence scores based on data quality rather than model certainty
Read-only access with human approval required for all changes
Business outcomes instead of platform metrics as optimization target
Unified measurement model across advertising platforms, CRM and revenue data
Pricing in Swiss francs without currency fluctuations
Direct support from the team that builds ScaleTrail
Paid Lens
ScaleTrail