Marketing measurement platform combining incrementality testing, attribution, and MMM
Stage
Startup
Not given
Founded
2025
Not given
Based in
Not given
US
Pricing model
Free trial
Freemium
Pricing
Growth $149/mo, Pro $349/mo, Agency $499/mo, Enterprise custom. Currently in private beta with no charges.
MTA plan offers free tier. Self-Serve plan (for brands under $10M GMV) includes incrementality testing and custom features. Managed plan includes incrementality testing unlimited, saturation curves, and dedicated support. Triangulation plan unifies full measurement stack. Enterprise plan is fully cu
Key features
Prioritized marketing recommendations with expected business impact
AI Analyst for plain-English questions
Daily anomaly, tracking and pacing checks
Read-only connections to Google Ads, Meta Ads, Microsoft Ads, and CRMs
Performance Plan with owners and expected impact
Spend, pipeline and revenue forecasting
Geo incrementality testing to measure marketing impact across geographic markets
Incrementality-adjusted attribution to calibrate credit assignment across channels
Incrementality-calibrated MMM for marketing mix modeling grounded in causality
Data-driven multi-touch attribution model
iCAPI to send incremental conversion signals to ad platforms
AI MCP connector for Claude, ChatGPT and other LLMs to automate ad operations
Cross-channel deduplication to eliminate inflated ROAS reporting
Saturation curves to understand diminishing returns on ad spend
Integration with major ad platforms, marketplaces, and data warehouses
What makes it different
Explainable AI that shows evidence and reasoning behind every recommendation instead of opaque scores
Confidence scores based on data quality rather than model certainty
Read-only access with human approval required for all changes
Business outcomes instead of platform metrics as optimization target
Unified measurement model across advertising platforms, CRM and revenue data
Combines incrementality testing with attribution and MMM as ground truth for accurate measurement
Democratizes access to advanced attribution models previously available only to enterprise teams
AI MCP integration enables automation and insights without extra cost or additional tokens
iCAPI sends only incremental conversion signals calibrated by lift tests to optimize ad platform spending
Supports brands of all sizes from self-serve (<$10M GMV) to enterprise with dedicated teams
Paid Lens
WorkMagic