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Reference edition 2026.46

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Reportly vs WorkMagic

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Reportly compared with WorkMagic
DetailReportly logo ReportlyWorkMagic logo WorkMagic
What it doesAI-powered client reporting platform that turns live marketing data into branded reports Marketing measurement platform combining incrementality testing, attribution, and MMM
StageNot given Not given
FoundedNot given Not given
Based inNot given US
Pricing modelFree trial Freemium
PricingStarter $29/mo, Growth $79/mo, Agency $149/mo. Credit top-ups: 500 credits $10, 2,000 credits $35. 14-day free trial on all plans with no credit card required. MTA plan offers free tier. Self-Serve plan (for brands under $10M GMV) includes incrementality testing and custom features. Managed plan includes incrementality testing unlimited, saturation curves, and dedicated support. Triangulation plan unifies full measurement stack. Enterprise plan is fully cu
Key features
  • GA4 integration with official OAuth2
  • Meta Ads integration
  • Google Ads integration
  • Search Console integration
  • AI-written insights and recommendations
  • Automated scheduled email reports
  • White-label client portals
  • PDF export with branding
  • Custom dashboards with drag-and-drop
  • Data blending across platforms
  • Geo incrementality testing to measure marketing impact across geographic markets
  • Incrementality-adjusted attribution to calibrate credit assignment across channels
  • Incrementality-calibrated MMM for marketing mix modeling grounded in causality
  • Data-driven multi-touch attribution model
  • iCAPI to send incremental conversion signals to ad platforms
  • AI MCP connector for Claude, ChatGPT and other LLMs to automate ad operations
  • Cross-channel deduplication to eliminate inflated ROAS reporting
  • Saturation curves to understand diminishing returns on ad spend
  • Integration with major ad platforms, marketplaces, and data warehouses
What makes it different
  • AI writes insights from each report's own metrics, not invented data
  • All data connects via official OAuth2, encrypted at rest
  • Built and supported by solo founder with direct support
  • Nine integrations including LinkedIn Ads, TikTok Ads and Microsoft Advertising
  • Flexible billing with credit top-ups and secure checkout
  • Combines incrementality testing with attribution and MMM as ground truth for accurate measurement
  • Democratizes access to advanced attribution models previously available only to enterprise teams
  • AI MCP integration enables automation and insights without extra cost or additional tokens
  • iCAPI sends only incremental conversion signals calibrated by lift tests to optimize ad platform spending
  • Supports brands of all sizes from self-serve (<$10M GMV) to enterprise with dedicated teams
Community votes00
DR (Domain Rating by Ahrefs)Not checked yet −1 (down) since last check64 no change since last check
Trust Flow (Majestic)013
Citation Flow (Majestic)1831
Referring domains (Majestic)7240

5 details filled in for both companies.

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