AI creative analytics and generation platform for performance marketing teams
Marketing measurement platform combining incrementality testing, attribution, and MMM
Stage
Not given
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Founded
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Based in
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US
Pricing model
Freemium
Freemium
Pricing
7-day free trial available; no credit card required. Paid plans available but specific pricing not stated on website.
MTA plan offers free tier. Self-Serve plan (for brands under $10M GMV) includes incrementality testing and custom features. Managed plan includes incrementality testing unlimited, saturation curves, and dedicated support. Triangulation plan unifies full measurement stack. Enterprise plan is fully cu
Key features
AI creative tagging across video, audio, image, and text formats
Creative performance analytics across 15+ ad networks and MMPs
Playable ad tagging and analysis
Creative fatigue detection
AI creative generation for static, video, and playable ads
Competitor creative tracking and insights
Creative Strategy AI agent for data questions
Custom and nomenclature tagging
20+ standard creative tags out of the box
No-code integrations with ad networks and MMPs
Geo incrementality testing to measure marketing impact across geographic markets
Incrementality-adjusted attribution to calibrate credit assignment across channels
Incrementality-calibrated MMM for marketing mix modeling grounded in causality
Data-driven multi-touch attribution model
iCAPI to send incremental conversion signals to ad platforms
AI MCP connector for Claude, ChatGPT and other LLMs to automate ad operations
Cross-channel deduplication to eliminate inflated ROAS reporting
Saturation curves to understand diminishing returns on ad spend
Integration with major ad platforms, marketplaces, and data warehouses
What makes it different
Only platform that tags playable ads for gaming teams
Automatically generates net-new creatives from winning patterns, not just variants
Unified creative analytics across platforms with tag-level analysis
Saves teams ~20 hours per week by eliminating manual tagging
AI agents for strategy, generation, and analysis built on performance data
Combines incrementality testing with attribution and MMM as ground truth for accurate measurement
Democratizes access to advanced attribution models previously available only to enterprise teams
AI MCP integration enables automation and insights without extra cost or additional tokens
iCAPI sends only incremental conversion signals calibrated by lift tests to optimize ad platform spending
Supports brands of all sizes from self-serve (<$10M GMV) to enterprise with dedicated teams
Segwise
WorkMagic