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SellSEO vs Ballast

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

SellSEO compared with Ballast
Detail SellSEOBallast logo Ballast
What it doesFind SEO clients losing money, close them with a video Cold email software priced by emails sent, with unlimited mailboxes and seats on every plan
StageNot given Not given
FoundedNot given Not given
Based inNot given Not given
Pricing modelNot given Paid
PricingFree plan with 25 credits per month. Starter $49/month with 150 credits. Agency $99/month with 500 credits. Scale $199/month with 1,500 credits. Yearly pricing available at ten months for twelve: Starter $490, Agency $990, Scale $1,990. One-time credit top-ups: 250 credits for $29, 600 credits for $ Starter: $19/month for 20,000 emails. Growth: $39/month for 125,000 emails. Pro: $79/month for 300,000 emails. Scale: $149/month for 750,000 emails. Agency: $349/month for 2,000,000 emails. Yearly billing costs ten months for twelve. All plans include unlimited mailboxes, seats, warmup, Unibox, API
Key features
  • Lead Finder: scans any city for local businesses scored on monthly revenue lost to search
  • Video Proposals: generates three to five minute branded videos in 30 to 60 minutes
  • Email Sequences: automated follow-ups from user's own mailbox that stop when prospect replies or books
  • Meeting Booking: booking button on video pages using user's availability and timezone
  • Contact Finder: finds and verifies owner email and phone, charged only when found
  • Audit Pages: white label SEO audit reports for scanned businesses
  • Audit Widget: free audit tool for user's website that captures domain and email
  • AI Visibility: shows what AI assistants recommend in a market instead of the prospect
  • Website Pipeline: board that automatically updates as prospects watch, reply and book
  • AI Integrations: MCP endpoint for Claude or ChatGPT to find leads and order proposals
  • Unlimited mailboxes on every plan
  • Email warmup outside monthly quota
  • A/B test email sequences with up to 5 variants per step
  • Unified inbox for all mailbox replies
  • Static mail-only IP network for deliverability
  • Automatic bounce rate monitoring and campaign pause
  • Inbox placement tests to check spam folder
  • Free domain checker tool
What makes it different
  • Video proposals built and sent from user's own brand with nothing of SellSEO on them
  • All emails send from user's mailbox so replies return to user and domain reputation carries the mail
  • Booking button on every video page integrates with user's calendar so meetings land automatically
  • Flexible credit system: leads, proposals and audits share credits so users can spend month on videos or leads
  • Priced by emails sent, not by mailboxes, seats or add-ons
  • Automatic pacing and ESP matching to protect deliverability
  • Import tool with full row explanation for skipped leads
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)3 −1 (down) since last check18 +3 (up) since last check
Trust Flow (Majestic)65
Citation Flow (Majestic)2223
Referring domains (Majestic)1216

4 details filled in for both companies.

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