Google Ads profit optimisation for Shopify merchants
Daily briefing that reads your marketing platforms and explains why your numbers moved in plain English
Stage
Not given
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Founded
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Based in
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Pricing model
Free trial
Free trial
Pricing
Pro plan: $39.99/month (billed monthly through Shopify), with 14-day free trial.
Starter $19/month (2 connected sources, 10 briefings per month), Pro $59/month (unlimited datasets and briefings), Business $149/month (custom metrics, whitelabel reports, API access). 14-day free trial of Pro plan with no credit card required.
Key features
POAS Dashboard showing real profit on ad spend for every campaign
Approval Queue for all proposed changes before execution
Autonomy Controls to automate actions gradually as trust builds
Confidence Tiers showing accuracy based on margin data
Action History with full log of proposed and executed changes
Unlimited campaigns included in plan
Priority support
One-click connections to Shopify, Mailchimp, HubSpot, Klaviyo, Stripe, and WooCommerce with automatic daily syncing
Cross-platform causal chain analysis to identify root causes of changes
Seasonal baseline detection to distinguish real problems from normal variation
7-day revenue and metric projections with likely ranges
Blended ROAS calculator across multiple ad platforms with per-platform spend share
Budget what-if simulator for spend allocation scenarios
CSV, Excel, and JSON file upload support for any platform
Messy data audit flagging duplicates, broken rows, and outliers as health warnings
Weekly Pulse scheduled briefing with automatic week-over-week comparison
Custom metrics and aggregation rules for Business plan users
What makes it different
Optimizes for profit instead of revenue, unlike standard ad platforms
Identifies campaigns losing money that appear successful by ROAS metric
Automatically combines Shopify margins with Google Ads data without manual reconciliation
Proposes and executes specific actions with plain-English reasoning
Plain-English briefing explaining why changes happened, not just that they happened
Rules-first engine with verified numbers, never AI-generated estimates or invented figures
Cross-checks data across all your platforms to trace root causes and catch inconsistencies
One 60-second daily briefing replaces checking multiple dashboards
Selvra OS
DawnPulse