Selvra OS vs Paid Lens
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
Selvra OS compared with Paid Lens
| Detail | 
Selvra OS | 
Paid Lens |
|---|
| What it does | Google Ads profit optimisation for Shopify merchants
| Decision intelligence for paid growth
|
|---|
| Stage | Not given
| Startup
|
|---|
| Founded | Not given
| 2025
|
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| Based in | Not given
| Not given
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| Pricing model | Free trial
| Free trial
|
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| Pricing | Pro plan: $39.99/month (billed monthly through Shopify), with 14-day free trial.
| Growth $149/mo, Pro $349/mo, Agency $499/mo, Enterprise custom. Currently in private beta with no charges.
|
|---|
| Key features | - POAS Dashboard showing real profit on ad spend for every campaign
- Approval Queue for all proposed changes before execution
- Autonomy Controls to automate actions gradually as trust builds
- Confidence Tiers showing accuracy based on margin data
- Action History with full log of proposed and executed changes
- Unlimited campaigns included in plan
- Priority support
| - Prioritized marketing recommendations with expected business impact
- AI Analyst for plain-English questions
- Daily anomaly, tracking and pacing checks
- Read-only connections to Google Ads, Meta Ads, Microsoft Ads, and CRMs
- Performance Plan with owners and expected impact
- Spend, pipeline and revenue forecasting
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| What makes it different | - Optimizes for profit instead of revenue, unlike standard ad platforms
- Identifies campaigns losing money that appear successful by ROAS metric
- Automatically combines Shopify margins with Google Ads data without manual reconciliation
- Proposes and executes specific actions with plain-English reasoning
| - Explainable AI that shows evidence and reasoning behind every recommendation instead of opaque scores
- Confidence scores based on data quality rather than model certainty
- Read-only access with human approval required for all changes
- Business outcomes instead of platform metrics as optimization target
- Unified measurement model across advertising platforms, CRM and revenue data
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 43 ▼ −1 (down) since last check | 9 ● no change since last check |
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| Trust Flow (Majestic) | 22 | 1 |
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| Citation Flow (Majestic) | 20 | 26 |
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| Referring domains (Majestic) | 58 | 22 |
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5 details filled in for both companies.
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