Find the TikTok posts that bring installs and revenue
Marketing measurement platform combining incrementality testing, attribution, and MMM
Stage
MVP
Not given
Founded
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Based in
DE
US
Pricing model
Contact for pricing
Freemium
Pricing
Not given
MTA plan offers free tier. Self-Serve plan (for brands under $10M GMV) includes incrementality testing and custom features. Managed plan includes incrementality testing unlimited, saturation curves, and dedicated support. Triangulation plan unifies full measurement stack. Enterprise plan is fully cu
Key features
Real-time post performance metrics (views, installs, trials, revenue)
Attribution by post, format, creator, and country
Automatic post format detection and categorization
Creator revenue per format analysis
Creator compensation calculator
Integration with PostHog, RevenueCat, and app stores
Claude AI integration for data insights
One-click creator account connection
Geo incrementality testing to measure marketing impact across geographic markets
Incrementality-adjusted attribution to calibrate credit assignment across channels
Incrementality-calibrated MMM for marketing mix modeling grounded in causality
Data-driven multi-touch attribution model
iCAPI to send incremental conversion signals to ad platforms
AI MCP connector for Claude, ChatGPT and other LLMs to automate ad operations
Cross-channel deduplication to eliminate inflated ROAS reporting
Saturation curves to understand diminishing returns on ad spend
Integration with major ad platforms, marketplaces, and data warehouses
What makes it different
Shows revenue per post, not just views
Live integration with TikTok, PostHog, and RevenueCat in under 10 minutes
Automatic format detection with AI
Privacy-first: creators only see their own reach
Combines incrementality testing with attribution and MMM as ground truth for accurate measurement
Democratizes access to advanced attribution models previously available only to enterprise teams
AI MCP integration enables automation and insights without extra cost or additional tokens
iCAPI sends only incremental conversion signals calibrated by lift tests to optimize ad platform spending
Supports brands of all sizes from self-serve (<$10M GMV) to enterprise with dedicated teams
Viewthrough
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