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Whale vs Aubora

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Whale compared with Aubora
DetailWhale logo WhaleAubora logo Aubora
What it doesAI-powered SOP and process documentation platform for teams Not given
StageEstablished MVP
Founded2018 Not given
Based inBE Not given
Pricing modelNot given Freemium
PricingFree plan: $0 forever (1 creator, up to 10 members, 20 Playbook items). Scale plan: $249/month billed yearly (3 creators included). Advance plan: $499/month billed yearly (5 creators included). Enterprise: Custom pricing billed yearly. Additional creators on Scale: $29/month billed yearly. Additiona Free beta with 2,000 newest photos, full version $79 one-time purchase
Key features
  • AI assistant for answering questions about SOPs
  • Browser extension for contextual guidance
  • Integrations with CRM and productivity tools
  • Automatic face detection and grouping across library
  • Map view with camera location data
  • All processing runs locally on your computer
  • Hide photos, faces, or people from view
  • Automatic indexing of new photos
  • Support for multiple libraries with separate settings
  • Read-only access to cloud storage
  • Expert controls for clustering and detection
What makes it different
  • Active integration into daily workflows via web app and browser extension, unlike static Google Docs
  • AI-first platform that automates documentation and turns SOPs into structured training
  • SOC 2 certified, GDPR compliant, and HIPAA ready for enterprise security
  • No photos leave your device or are sent to Aubora servers for processing
  • Desktop app with no server to maintain, unlike self-hosted alternatives
  • One-time purchase with no subscription required
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)60 +1 (up) since last check1 +1 (up) since last check
Trust Flow (Majestic)100
Citation Flow (Majestic)2911
Referring domains (Majestic)8929

4 details filled in for both companies.

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