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Whale vs BeHabitual

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Whale compared with BeHabitual
DetailWhale logo Whale BeHabitual
What it doesAI-powered SOP and process documentation platform for teams A habit tracker that counts things the way you do them
StageEstablished MVP
Founded2018 Not given
Based inBE Not given
Pricing modelNot given Free
PricingFree plan: $0 forever (1 creator, up to 10 members, 20 Playbook items). Scale plan: $249/month billed yearly (3 creators included). Advance plan: $499/month billed yearly (5 creators included). Enterprise: Custom pricing billed yearly. Additional creators on Scale: $29/month billed yearly. Additiona Free. No card required. Up to 30 active habits while in early access.
Key features
  • AI assistant for answering questions about SOPs
  • Browser extension for contextual guidance
  • Integrations with CRM and productivity tools
  • Four habit types: tick, count, timer, and avoid
  • Individual schedule for each habit with rest days that do not break streaks
  • Month-at-a-glance habit grid
  • Year heatmap showing every day tracked
  • Weekly review with one change to carry forward
  • Insights on which weekdays slip and which habits are fading
  • Challenges of 7 to 30 days
  • Optional sleep and mood tracking
  • CSV export of all data
  • Habit archiving that keeps full history
What makes it different
  • Active integration into daily workflows via web app and browser extension, unlike static Google Docs
  • AI-first platform that automates documentation and turns SOPs into structured training
  • SOC 2 certified, GDPR compliant, and HIPAA ready for enterprise security
  • Each habit counted the way it is actually done: runs as ticks, water as counts, focus as timers, vices as avoids
  • Free with no card required, no trial timer, and no features held behind a paywall
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)60 +1 (up) since last check9 −1 (down) since last check
Trust Flow (Majestic)106
Citation Flow (Majestic)2924
Referring domains (Majestic)8929

5 details filled in for both companies.

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