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Zens AI vs Formo

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Zens AI compared with Formo
DetailZens AI logo Zens AIFormo logo Formo
What it doesAI customer support that knows your business Never build it twice.
StageStartup Not given
FoundedNot given Not given
Based inNot given GB
Pricing modelFreemium Paid
PricingFree: 1 site, 1 full seat, 7-day data history, 20 AI actions lifetime, 3 screenshot uploads lifetime. Starter: $29/month (or $290/year) with 2 sites, 3 full seats, 90-day history, 300 AI actions/month. Growth: $79/month (or $790/year) with 5 sites, 8 full seats, 365-day history, 1,500 AI actions/mon Free: £0 (1 site, 100 conversations/month). Standard: £149 one-time (1 site, 2,000 conversations/month). Plus: £299 one-time (3 sites, 10,000 conversations/month). AI usage costs £5–40/month paid directly to your provider.
Key features
  • 24/7 AI support for customer questions
  • AI inbox with customer identity and account context
  • AI reply drafting with human review
  • Feedback clustering and theme analysis
  • Integration with Codex, Linear, and Multica
  • Knowledge base and help content generation
  • Session recording and visitor heatmaps
  • Custom business monitoring and alerts
  • API and MCP for custom integrations
  • Role-based access and audit logs
  • Optional Shopify order connector for real data lookups
  • Dry Run mode to test before going live
  • Dashboard for customizing appearance and policies
  • Full activity log of conversations and escalations
  • Escalation with transcripts for uncertain queries
What makes it different
  • Unified customer context layer combining identity, account state, page, and events for all team workflows
  • No customer data used for model training by default
  • Support conversations directly integrated into product development workflows
  • No visitor tracking caps or monthly conversation limits on any plan
  • Workspace-based pricing that scales with team size and data needs
  • One-time purchase pricing instead of subscription, with no Formo usage fees
  • No coding required and no separate automation platform needed
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)51 −1 (down) since last check2 no change since last check
Trust Flow (Majestic)254
Citation Flow (Majestic)2415
Referring domains (Majestic)1016

5 details filled in for both companies.

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