HiBot

Frequently looked up

Q1What is HiBot?

HiBot measures how AI answer engines like ChatGPT, Perplexity, and Google surface, recommend, and represent your brand when customers ask about your category. You get a 0 to 100 HiBot Score, the word-for-word answers behind it, and a prioritized plan for what to fix first.

Q2What is the ANSWER framework?

ANSWER is the six-category methodology mapped to how customers actually decide: Appearance (does AI name you unprompted), Nomination (does it put you forward for specific use cases), Showdown (how you fare head to head against named competitors), Worth (whether your price and value are represented accurately), Expertise (whether your features are described accurately), and Reputation (whether your standing and trust signals are reflected accurately). Each category is scored 0 to 100 and blended into the headline score.

Q3How is an audit actually run?

By people, on purpose. Trained specialists ask every approved question by hand, in logged-out, neutral sessions set to your target market and language, and record each engine's answer word for word. Scoring then happens on those stored answers only, because automated tools query AI through logged-in accounts or APIs which see different answers than customers do.

Q4What is the difference between Pulse and Panorama?

HiBot Pulse ($199 one time) asks 25 customer questions across 3 AI engines (ChatGPT, Perplexity, Google), one run per question. HiBot Panorama ($499 one time) asks 50 questions across 5 engines (everything in Pulse plus Claude and Grok), with 2 runs per question averaged for consistency. Recurring monthly or quarterly audits cost less per audit.

Q5Does HiBot work for non-English markets?

Yes, in 26 languages on every plan. Your questions are generated natively in your market's language, not translated, and specialists capture the answers in that language too. A brand selling in Germany gets audited the way a German customer would actually ask.