Founder story · Developer
Fact file: Neil Lock's founder story
The WordPress page builder Page Builder Sandwich is built by Neil Lock and developed, sold and supported by Zinn Digital® Ltd, his company. Page Builder Sandwich...
Fact sheet · WordPress plugins
Page Builder Sandwich
At a glance: freemium WordPress plugin, annual or monthly Pro billing
Pricing model: free plugin with no time limit; Pro plans for 1, 5 or unlimited sites, billed per year or per month through Freemius, which also handles tax and invoices. Every Pro plan starts with a 14-day trial and no card. Integrations: WooCommerce, Contact Form 7, WPForms, Fluent Forms, Tranzly, Zinn® SEO and MCP clients such as Claude and Cursor.
Overview
Screenshots
Page Builder Sandwich is a WordPress page builder. It stores your work as standard WordPress blocks instead of shortcodes or a private format, so WordPress, your theme and your SEO plugin can still read your pages whatever you install later. Build in the regular block editor, or use Sandwich Studio, a full-screen visual editor with a layers panel, undo history, a command palette and keyboard shortcuts.
A page loads just the styles for its own blocks, taken from your own uploads folder, using neutral class names and no generator tags. A measured test page gained +0.5 kB and made 0 requests to other companies' servers. While you build, a free accessibility checker points out missing alternative text and weak colour contrast.
The free plugin offers 44 blocks and 20 website kits. Pro brings 68 extra blocks and 8 extra kits, a form builder, popups, A/B tests, a theme builder, a design system, a WooCommerce store builder and imports from Elementor, Divi, Beaver Builder, WPBakery and Figma. Through its MCP server with 150 tools, Claude, ChatGPT, Cursor and other AI agents are able to assemble pages.
It has been a WordPress page builder since 2015, and version 6 is a new builder from the ground up. Zinn Digital® Ltd develops, sells and supports it, and Neil Lock builds it.
Feature facts
- Standard WordPress blocks hold your pages, with no shortcodes
- Sandwich Studio, a full-screen editor offering layers, undo history and a command palette
- Free plugin: 44 blocks; Pro: a further 68
- Website kits: 20 in the free plugin, 8 extra in Pro, along with section patterns
- Each page gets just the CSS it needs, served from your own site
- Accessibility checker covering alternative text and colour contrast
- Site design panel that stays aligned with your theme's theme.json
- MCP server offering 150 tools to Claude, ChatGPT and Cursor
- Pro includes forms, popups and A/B tests
- Pro includes a theme builder, dynamic content and query loops
Pricing
Pricing model: Freemium
The plugin costs nothing and has no time limit. Pro is billed per year or per month, for 1 site, 5 sites or unlimited sites, and every option starts with a 14-day free trial where no card is needed.
See Page Builder Sandwich's full pricing (opens in a new tab)
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Page Builder Sandwich specifications
| Section | WordPress plugins |
|---|---|
| Founded | 2015 |
| Origin | United Kingdom |
| Website | pagebuildersandwich.com |
| Makers | Neil Lock (Developer) |
| Votes2 | 4 |
Page Builder Sandwich metrics
| Metric | Value |
|---|---|
| Domain Rating | 78 no change since last check |
| Trust Flow | 51 no change since last check |
| Citation Flow | 41 no change since last check |
| Referring domains | 4,471 no change since last check |
| External backlinks | 32,804 no change since last check |
| Domain Authority (Moz) | 36 no change since last check |
| Page Authority (Moz) | 58 no change since last check |
| Spam Score (Moz) | 1% no change since last check |
Fact: Ahrefs Domain Rating checked 12 Nov 2026, fact changed 2 Nov 2026. Fact: top topic Sports/Soccer (43). Fact: Majestic checked 2 Nov 2026, fact changed 2 Nov 2026. Link facts from Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd. Moz checked 3 Nov 2026, fact changed 3 Nov 2026.
Page Builder Sandwich domain fact sheet
Open the fact sheet
| Domain age | 11 years |
|---|---|
| Registered | |
| Expires | |
| Registrar | Dynadot Inc |
| DNSSEC | Not signed |
Page Builder Sandwich launch receipt sheet
What we have measured for Page Builder Sandwich since it went live on SaaS Directory Info on 2 November 2026.
- 78 Domain Rating (Ahrefs) no change since launch
at launch: 78 (2 Nov 2026); latest: 11 Nov 2026 - 36 Domain Authority (Moz)
first measured 3 Nov 2026 - 51 Trust Flow (Majestic)
first measured 2 Nov 2026 - 4,471 Referring domains (Majestic)
first measured 2 Nov 2026 - 58 Page Authority (Moz)
first measured 3 Nov 2026 - 1 Spam Score (Moz)
first measured 3 Nov 2026 - 0 visits sent to pagebuildersandwich.com
Clicks from this page to the business's website, counted by SaaS Directory Info's own analytics; some browsers and ad blockers hide clicks, so the real number can be higher.
Day 10 since launch. Next receipt: day 30, 2 Dec 2026. The figures report a change; they do not say what caused it, and many things can. No figure here is a guess.
Got a launch coming up?
Step-by-step tips for before, during and after your launch, free to read on SaaS Directory Info.
- Prepare
- Launch day
- Launch week
- Next steps
Up against
Page Builder Sandwich's main competitor is Elementor.
Compare and explore
Frequently looked up
- Q1Does Page Builder Sandwich cost anything to use?
- No, the plugin itself costs nothing and has no time limit. It comes with 44 blocks, 20 website kits, Sandwich Studio and the accessibility checker. Page Builder Sandwich Pro layers on 68 further blocks, forms, popups, A/B tests and a WooCommerce store builder, and offers a 14-day free trial that needs no card.
- Q2In what format are my pages stored?
- They are stored as standard WordPress blocks rather than shortcodes or a private format. That lets WordPress, your theme and your SEO plugin read them, and the content of a page remains visible even when the plugin is turned off.
- Q3Does this plugin affect how fast my site loads?
- A page pulls in only the styles for the blocks it contains, served from your own site. In a measured test page the plugin contributed +0.5 kB and 0 requests to other companies' servers, while the phone Lighthouse score held at 100.
- Q4What happens if my existing pages were built with another builder?
- Pro handles that. It turns pages made with Elementor, Divi, Beaver Builder and WPBakery into blocks, supplies a report listing anything worth checking, and leaves the original pages untouched.
- Q5Which company is behind Page Builder Sandwich?
- Zinn Digital® Ltd develops, sells and supports it, and the builder is Neil Lock.
Revision history
- Speed measured on a clean WordPress site (opens in a new tab) Page Builder Sandwich 6.28.0 added 0.5 kB to a page and no requests to other servers; the Lighthouse performance score on phones stayed at 100.
- Version 4.0 on its first birthday (opens in a new tab) Version 4.0 was released on the product's first birthday, with an enhanced user interface.
- Version 3.0 (opens in a new tab) Version 3.0 rethought the builder's interface, ten months after the public release, with around 6,000 active installs at the time.
- Shortcode mapping announced (opens in a new tab) Shortcode mapping was announced to support 800+ plugins and 2,000+ shortcodes inside the builder.
- Free Lite version released (opens in a new tab) A free Lite version of Page Builder Sandwich was announced, a trimmed-down edition of the premium plugin.
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See also
| Product | Origin | DR1 | Votes2 |
|---|---|---|---|
 TranzlyTranzly gives WordPress sites a separate, indexable page for each language, with DeepL or an AI model you connect and translation volume never metered | United Kingdom | 78 DA 34 | 3 votes. Log in to vote for Tranzly in the file |