Marketing attribution for online shops showing exactly which channel drives revenue
Stage
Not given
Not given
Founded
2023
Not given
Based in
NL
CH
Pricing model
Paid
Not given
Pricing
€99 one-time for a single causal read on your GA4 export (refundable within 30 days), or €299 per month for Pro (continuous attribution, automated GA4 ingestion, AI chatbot, budget alerts, unlimited seats, cancel anytime). Enterprise available as a 90-day pilot on custom terms.
Starter: CHF 199 per month for 1 shop with attribution and basic features. Growth: CHF 499 per month with additional features including server-side conversion reporting and cohort analysis. Scale: custom pricing for multiple shops and teams.
Key features
Causal inference model separates what each channel caused from what it only touched
Data-health score from 0 to 100 on every channel
Direct attribution split back to original source channels
Results in 1-2 minutes from CSV upload
No pixel, SDK, or code installation required
EU data residency and first-party data only
Last-click comparison next to causal attribution
Paths to purchase and receipts for all numbers
Automated GA4 ingestion with Pro plan
AI chatbot for ad-hoc questions over attribution data
Attribution modeling with TrailIQ™ and four other models
Customer journey and funnel analysis
Server-side conversion reporting to Google Ads, Meta, TikTok, ChatGPT Ads and GA4
Return tracking and reporting
Cohort analysis and customer value tracking
Weekly and monthly email reports
Profit mode (POAS) instead of revenue (ROAS)
Landing page and purchase survey tracking
Multi-shop account management
First-party data collection on your own domain
What makes it different
Only causal attribution tool that doesn't have an ad platform's budget to protect
No onboarding, pixel, or developer needed - works directly on GA4 exports
Unlimited team seats included at no extra cost
Real results from named beta brands with revenue lifts of 30-60%
Pricing in Swiss francs without currency fluctuations
Direct support from the team that builds ScaleTrail
Causality Engine
ScaleTrail