Marketing measurement platform combining incrementality testing, attribution, and MMM
Stage
Not given
Not given
Founded
2023
Not given
Based in
NL
US
Pricing model
Paid
Freemium
Pricing
€99 one-time for a single causal read on your GA4 export (refundable within 30 days), or €299 per month for Pro (continuous attribution, automated GA4 ingestion, AI chatbot, budget alerts, unlimited seats, cancel anytime). Enterprise available as a 90-day pilot on custom terms.
MTA plan offers free tier. Self-Serve plan (for brands under $10M GMV) includes incrementality testing and custom features. Managed plan includes incrementality testing unlimited, saturation curves, and dedicated support. Triangulation plan unifies full measurement stack. Enterprise plan is fully cu
Key features
Causal inference model separates what each channel caused from what it only touched
Data-health score from 0 to 100 on every channel
Direct attribution split back to original source channels
Results in 1-2 minutes from CSV upload
No pixel, SDK, or code installation required
EU data residency and first-party data only
Last-click comparison next to causal attribution
Paths to purchase and receipts for all numbers
Automated GA4 ingestion with Pro plan
AI chatbot for ad-hoc questions over attribution data
Geo incrementality testing to measure marketing impact across geographic markets
Incrementality-adjusted attribution to calibrate credit assignment across channels
Incrementality-calibrated MMM for marketing mix modeling grounded in causality
Data-driven multi-touch attribution model
iCAPI to send incremental conversion signals to ad platforms
AI MCP connector for Claude, ChatGPT and other LLMs to automate ad operations
Cross-channel deduplication to eliminate inflated ROAS reporting
Saturation curves to understand diminishing returns on ad spend
Integration with major ad platforms, marketplaces, and data warehouses
What makes it different
Only causal attribution tool that doesn't have an ad platform's budget to protect
No onboarding, pixel, or developer needed - works directly on GA4 exports
Unlimited team seats included at no extra cost
Real results from named beta brands with revenue lifts of 30-60%
Combines incrementality testing with attribution and MMM as ground truth for accurate measurement
Democratizes access to advanced attribution models previously available only to enterprise teams
AI MCP integration enables automation and insights without extra cost or additional tokens
iCAPI sends only incremental conversion signals calibrated by lift tests to optimize ad platform spending
Supports brands of all sizes from self-serve (<$10M GMV) to enterprise with dedicated teams
Causality Engine
WorkMagic