Senior living reputation management software for assisted living, memory care and nursing homes
WhatsApp forms that write straight to your CRM
Stage
Not given
Startup
Founded
Not given
2025
Based in
US
GB
Pricing model
Paid
Freemium
Pricing
Census Watch: $79/month; Full Census: $147/month; Waitlist: $297/month (includes 7 locations, additional locations $35/month each). All plans include Google Search and Google Analytics. Monthly billing, no contracts, 30-day money-back guarantee. Launch coupon CENSUSMASTERY30 offers 30% off any plan.
Free trial for 14 days (capped at 5,000 outbound messages, full feature access). Starter plan: $79/month with 1,000 billable messages, then $0.05 per additional message. Pro plan: $199/month with 2,500 billable messages, then $0.04 per additional message. Enterprise: custom pricing for 100,000+ bill
Key features
Reputation audit and score out of 100 based on seven measures
Head-to-head competitor analysis with up to five competitors
Directory coverage audit across 150+ sources
Review inbox consolidating Google, Yelp, Caring.com, A Place for Mom and more
HIPAA-compliant AI review replies written in your voice
AI search visibility tracking across six AI engines
Google Business Profile integration with calls, views and directions
Local rank map showing 121 points across 10 miles for up to 10 search terms
Monthly three-play battle plan tied to specific gaps in your score
Lead pipeline CRM with follow-up list, texting and website form tracking
WhatsApp Flows with fields, dropdowns, date pickers and validation
No-code form conversion from HubSpot
Shared inbox for conversations
Pre-approved message templates
Delivery, read and failure rate analytics
Automatic opt-outs and consent management
Multi-channel with multiple WhatsApp numbers
API and webhooks for programmatic access
Click-to-WhatsApp ads integration
Carousel with up to ten swipeable cards
What makes it different
Built exclusively for senior living, not adapted from roofing or dental software
Tracks AI engine visibility because 45% of people now ask AI which senior living to choose
Structured data instead of unstructured chat text
No custom endpoints or encryption code needed
Setup in 30 minutes with no coding
Works on every HubSpot plan including Free and Starter
Automatic Meta Flow approval handling and sync status tracking
Census Mastery