Colara vs Census Mastery

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Colara compared with Census Mastery
Detail	Colara	Census Mastery
What it does	Free CRM for wedding planners, photographers, and vendors	Senior living reputation management software for assisted living, memory care and nursing homes
Stage	Not given	Not given
Founded	Not given	Not given
Based in	Not given	US
Pricing model	Freemium	Paid
Pricing	Free plan: $0/month with unlimited clients, proposals, contracts, invoices, and a branded client portal. Manual payments have no fees; online payments incur 1% on cards or 1.5% on bank payments, capped at $30. Planner Starter: $49/month for 5 active projects. Planner Unlimited: $99/month for unlimit	Census Watch: $79/month; Full Census: $147/month; Waitlist: $297/month (includes 7 locations, additional locations $35/month each). All plans include Google Search and Google Analytics. Monthly billing, no contracts, 30-day money-back guarantee. Launch coupon CENSUSMASTERY30 offers 30% off any plan.
Key features	AI timeline builder Branded client portal Online payments and invoicing E-signatures on contracts Scheduling and questionnaires Client galleries for photographers Floor plans and seating charts Data import from other platforms Text messaging for vendors	Reputation audit and score out of 100 based on seven measures Head-to-head competitor analysis with up to five competitors Directory coverage audit across 150+ sources Review inbox consolidating Google, Yelp, Caring.com, A Place for Mom and more HIPAA-compliant AI review replies written in your voice AI search visibility tracking across six AI engines Google Business Profile integration with calls, views and directions Local rank map showing 121 points across 10 miles for up to 10 search terms Monthly three-play battle plan tied to specific gaps in your score Lead pipeline CRM with follow-up list, texting and website form tracking
What makes it different	Truly free with no credit card required and no expiration Built by a wedding photographer who understands the industry No platform fees on manual payments Free data migration from competitors Single platform for timelines, floor plans, vendor contacts, and client details	Built exclusively for senior living, not adapted from roofing or dental software Tracks AI engine visibility because 45% of people now ask AI which senior living to choose
Community votes	0	0
DR (Domain Rating by Ahrefs)	17 −1 (down) since last check	3 −2 (down) since last check
Trust Flow (Majestic)	5	3
Citation Flow (Majestic)	25	14
Referring domains (Majestic)	12	2

5 details filled in for both companies.

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