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Formo vs tufu

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Formo compared with tufu
DetailFormo logo Formotufu logo tufu
What it doesNever build it twice. AI support for small teams. Your docs answer first; you answer from your pocket.
StageNot given Not given
FoundedNot given Not given
Based inGB Not given
Pricing modelPaid Freemium
PricingFree: £0 (1 site, 100 conversations/month). Standard: £149 one-time (1 site, 2,000 conversations/month). Plus: £299 one-time (3 sites, 10,000 conversations/month). AI usage costs £5–40/month paid directly to your provider. Free: $0/month with 100 answers/month. Starter: $19/month ($190/year) with 1,000 answers/month. Team: $49/month ($490/year) with 5,000 answers/month. Scale: $249/month ($2,490/year) with 25,000 answers/month. Answer packs: $10 per 1,000 answers on paid plans.
Key features
  • Optional Shopify order connector for real data lookups
  • Dry Run mode to test before going live
  • Dashboard for customizing appearance and policies
  • Full activity log of conversations and escalations
  • Escalation with transcripts for uncertain queries
  • Answers customer questions from your own documentation
  • Automatic human handoff with conversation summary
  • Knowledge gaps tracking to identify unanswered questions
  • Lead capture and qualification forms
  • Booking integration with Calendly, Cal.com, and Google Calendar
  • No per-seat pricing, entire team included
  • Multi-language support in 6 languages
  • Source links provided with each answer
  • Quiet hours and team routing for handoffs
What makes it different
  • One-time purchase pricing instead of subscription, with no Formo usage fees
  • No coding required and no separate automation platform needed
  • Docs answer first, automatically learning what your team writes
  • You only get pinged when a person is actually needed
  • No per-seat fees: one flat price for your entire team
  • Answer from anywhere: email, phone, or Slack without logging in
  • Free plan with 100 answers/month, no credit card required
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)2 no change since last checkNot checked yet no change since last check
Trust Flow (Majestic)40
Citation Flow (Majestic)1513
Referring domains (Majestic)62

5 details filled in for both companies.

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