ReplyTop vs Formo

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

ReplyTop compared with Formo
Detail	ReplyTop	Formo
What it does	AI auto-replies to Google reviews without giving up your evenings	Never build it twice.
Stage	Not given	Not given
Founded	Not given	Not given
Based in	FR	GB
Pricing model	Not given	Paid
Pricing	Free plan: 0€/month, 5 replies/month, 1 establishment. Starter: 10€/month (120€/year) or 120€/year, 100 replies/month, 1 establishment. Pro: 32€/month (384€/year) or 384€/year, 200 replies/month per establishment, up to 5 establishments.	Free: £0 (1 site, 100 conversations/month). Standard: £149 one-time (1 site, 2,000 conversations/month). Plus: £299 one-time (3 sites, 10,000 conversations/month). AI usage costs £5–40/month paid directly to your provider.
Key features	Automatic review detection with three daily checks Personalized AI replies in customer's language Critical review approval workflow Customizable tone, signature and key phrases Support for multiple establishments Team management with role-based access Trustpilot integration via Chrome extension Real-time review dashboard and analytics Reply editing and revision after posting EU data hosting with encryption and SOC 2 compliance	Optional Shopify order connector for real data lookups Dry Run mode to test before going live Dashboard for customizing appearance and policies Full activity log of conversations and escalations Escalation with transcripts for uncertain queries
What makes it different	Replies are never canned templates, picking specific details from each review Critical reviews require your approval before posting by default Complete data control with EU hosting and one-click revocation Replies posted within hours, well ahead of customer expectations Saves 30 hours per year on review management for typical businesses	One-time purchase pricing instead of subscription, with no Formo usage fees No coding required and no separate automation platform needed
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	Not checked yet no change since last check	2 no change since last check
Trust Flow (Majestic)	2	4
Citation Flow (Majestic)	14	15
Referring domains (Majestic)	30	6

5 details filled in for both companies.

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