Google Ads profit optimisation for Shopify merchants
See what actually drove the sales
Stage
Not given
Not given
Founded
Not given
2023
Based in
Not given
NL
Pricing model
Free trial
Paid
Pricing
Pro plan: $39.99/month (billed monthly through Shopify), with 14-day free trial.
€99 one-time for a single causal read on your GA4 export (refundable within 30 days), or €299 per month for Pro (continuous attribution, automated GA4 ingestion, AI chatbot, budget alerts, unlimited seats, cancel anytime). Enterprise available as a 90-day pilot on custom terms.
Key features
POAS Dashboard showing real profit on ad spend for every campaign
Approval Queue for all proposed changes before execution
Autonomy Controls to automate actions gradually as trust builds
Confidence Tiers showing accuracy based on margin data
Action History with full log of proposed and executed changes
Unlimited campaigns included in plan
Priority support
Causal inference model separates what each channel caused from what it only touched
Data-health score from 0 to 100 on every channel
Direct attribution split back to original source channels
Results in 1-2 minutes from CSV upload
No pixel, SDK, or code installation required
EU data residency and first-party data only
Last-click comparison next to causal attribution
Paths to purchase and receipts for all numbers
Automated GA4 ingestion with Pro plan
AI chatbot for ad-hoc questions over attribution data
What makes it different
Optimizes for profit instead of revenue, unlike standard ad platforms
Identifies campaigns losing money that appear successful by ROAS metric
Automatically combines Shopify margins with Google Ads data without manual reconciliation
Proposes and executes specific actions with plain-English reasoning
Only causal attribution tool that doesn't have an ad platform's budget to protect
No onboarding, pixel, or developer needed - works directly on GA4 exports
Unlimited team seats included at no extra cost
Real results from named beta brands with revenue lifts of 30-60%
Selvra OS
Causality Engine