Google Ads profit optimisation for Shopify merchants
Marketing attribution for online shops showing exactly which channel drives revenue
Stage
Not given
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Founded
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Based in
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CH
Pricing model
Free trial
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Pricing
Pro plan: $39.99/month (billed monthly through Shopify), with 14-day free trial.
Starter: CHF 199 per month for 1 shop with attribution and basic features. Growth: CHF 499 per month with additional features including server-side conversion reporting and cohort analysis. Scale: custom pricing for multiple shops and teams.
Key features
POAS Dashboard showing real profit on ad spend for every campaign
Approval Queue for all proposed changes before execution
Autonomy Controls to automate actions gradually as trust builds
Confidence Tiers showing accuracy based on margin data
Action History with full log of proposed and executed changes
Unlimited campaigns included in plan
Priority support
Attribution modeling with TrailIQ™ and four other models
Customer journey and funnel analysis
Server-side conversion reporting to Google Ads, Meta, TikTok, ChatGPT Ads and GA4
Return tracking and reporting
Cohort analysis and customer value tracking
Weekly and monthly email reports
Profit mode (POAS) instead of revenue (ROAS)
Landing page and purchase survey tracking
Multi-shop account management
First-party data collection on your own domain
What makes it different
Optimizes for profit instead of revenue, unlike standard ad platforms
Identifies campaigns losing money that appear successful by ROAS metric
Automatically combines Shopify margins with Google Ads data without manual reconciliation
Proposes and executes specific actions with plain-English reasoning
Pricing in Swiss francs without currency fluctuations
Direct support from the team that builds ScaleTrail
Selvra OS
ScaleTrail