Google Ads profit optimisation for Shopify merchants
Marketing measurement platform combining incrementality testing, attribution, and MMM
Stage
Not given
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Founded
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Based in
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US
Pricing model
Free trial
Freemium
Pricing
Pro plan: $39.99/month (billed monthly through Shopify), with 14-day free trial.
MTA plan offers free tier. Self-Serve plan (for brands under $10M GMV) includes incrementality testing and custom features. Managed plan includes incrementality testing unlimited, saturation curves, and dedicated support. Triangulation plan unifies full measurement stack. Enterprise plan is fully cu
Key features
POAS Dashboard showing real profit on ad spend for every campaign
Approval Queue for all proposed changes before execution
Autonomy Controls to automate actions gradually as trust builds
Confidence Tiers showing accuracy based on margin data
Action History with full log of proposed and executed changes
Unlimited campaigns included in plan
Priority support
Geo incrementality testing to measure marketing impact across geographic markets
Incrementality-adjusted attribution to calibrate credit assignment across channels
Incrementality-calibrated MMM for marketing mix modeling grounded in causality
Data-driven multi-touch attribution model
iCAPI to send incremental conversion signals to ad platforms
AI MCP connector for Claude, ChatGPT and other LLMs to automate ad operations
Cross-channel deduplication to eliminate inflated ROAS reporting
Saturation curves to understand diminishing returns on ad spend
Integration with major ad platforms, marketplaces, and data warehouses
What makes it different
Optimizes for profit instead of revenue, unlike standard ad platforms
Identifies campaigns losing money that appear successful by ROAS metric
Automatically combines Shopify margins with Google Ads data without manual reconciliation
Proposes and executes specific actions with plain-English reasoning
Combines incrementality testing with attribution and MMM as ground truth for accurate measurement
Democratizes access to advanced attribution models previously available only to enterprise teams
AI MCP integration enables automation and insights without extra cost or additional tokens
iCAPI sends only incremental conversion signals calibrated by lift tests to optimize ad platform spending
Supports brands of all sizes from self-serve (<$10M GMV) to enterprise with dedicated teams
Selvra OS
WorkMagic