Marketing measurement platform combining incrementality testing, attribution, and MMM
Marketing attribution for online shops showing exactly which channel drives revenue
Stage
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Founded
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Based in
US
CH
Pricing model
Freemium
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Pricing
MTA plan offers free tier. Self-Serve plan (for brands under $10M GMV) includes incrementality testing and custom features. Managed plan includes incrementality testing unlimited, saturation curves, and dedicated support. Triangulation plan unifies full measurement stack. Enterprise plan is fully cu
Starter: CHF 199 per month for 1 shop with attribution and basic features. Growth: CHF 499 per month with additional features including server-side conversion reporting and cohort analysis. Scale: custom pricing for multiple shops and teams.
Key features
Geo incrementality testing to measure marketing impact across geographic markets
Incrementality-adjusted attribution to calibrate credit assignment across channels
Incrementality-calibrated MMM for marketing mix modeling grounded in causality
Data-driven multi-touch attribution model
iCAPI to send incremental conversion signals to ad platforms
AI MCP connector for Claude, ChatGPT and other LLMs to automate ad operations
Cross-channel deduplication to eliminate inflated ROAS reporting
Saturation curves to understand diminishing returns on ad spend
Integration with major ad platforms, marketplaces, and data warehouses
Attribution modeling with TrailIQ™ and four other models
Customer journey and funnel analysis
Server-side conversion reporting to Google Ads, Meta, TikTok, ChatGPT Ads and GA4
Return tracking and reporting
Cohort analysis and customer value tracking
Weekly and monthly email reports
Profit mode (POAS) instead of revenue (ROAS)
Landing page and purchase survey tracking
Multi-shop account management
First-party data collection on your own domain
What makes it different
Combines incrementality testing with attribution and MMM as ground truth for accurate measurement
Democratizes access to advanced attribution models previously available only to enterprise teams
AI MCP integration enables automation and insights without extra cost or additional tokens
iCAPI sends only incremental conversion signals calibrated by lift tests to optimize ad platform spending
Supports brands of all sizes from self-serve (<$10M GMV) to enterprise with dedicated teams
Pricing in Swiss francs without currency fluctuations
Direct support from the team that builds ScaleTrail
WorkMagic
ScaleTrail